“Modern day branding tactics are sneaky and not nearly as visceral as cooking someone’s flesh with a burning hot piece of metal. Because of this, they are a little harder to spot. They may disguise themselves in marketing lingo like partnership, campaign, and collaboration or hide behind financial backing calling themselves grants, fellowships, and awards knowing damn well they have an ulterior motive—let us put our names on your back, shoulder, or face like chattel.
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